Effective date: 27 June 2025
At EbikeGuru.co.uk, we value your privacy and take a minimalist approach to data handling. We do not store or process any personal data ourselves. Any tracking we perform is strictly anonymous and used solely to improve website performance and support our affiliate partnerships.
1. Who We Are
EbikeGuru.co.uk is a UK-based website offering electric bike reviews and buying advice. For any privacy concerns, please contact:
📧 Email: admin@ebikeguru.co.uk
đź“Ť Address: Finland
2. What Data We (Don’t) Collect
We do not collect or store any personally identifiable information (PII) on our servers.
Instead, we use limited third-party services that collect anonymous or pseudonymised data, such as:
- Technical data: Browser type, device, referral source (via analytics tools)
- Usage data: Page visits, duration, and link clicks
- Affiliate click data: Used to attribute sales anonymously
We do not collect names, email addresses, payment details, or any user-submitted data unless you email us directly.
3. Tools We Use (Anonymous Tracking Only)
We use the following third-party services:
- Google Analytics (with IP anonymisation): Provides anonymous website usage statistics
- Google Search Console: Tracks search performance without personal data
- Affiliate Networks (e.g. Amazon, Awin): Track clicks and purchases anonymously via unique URLs
These platforms do not share identifiable information with us.
4. Cookies & Tracking
Our website uses essential and analytical cookies to:
- Measure traffic and engagement (Google Analytics)
- Attribute affiliate sales (affiliate link tracking)
All cookies are anonymous and do not contain personally identifiable information. You may manage cookies via your browser settings. For more, see our [Cookie Policy].
5. How We Use This Data
We use anonymous data to:
- Improve website performance and content
- Understand general visitor behaviour
- Track affiliate link performance (without identifying users)
6. Data Security
As we do not collect or store personal data, we minimise risk. All third-party tools used are GDPR-compliant and maintain strong security practices.
7. Your Rights
Although we do not hold your personal data, under UK GDPR, you still have rights regarding any data held by third-party services we use.
To exercise these rights, you can contact:
- privacy@ebikeguru.co.uk for general concerns
- Google (via your Google Account)
- Affiliate networks (via their privacy centres)
8. Third-Party Links
Our site includes links to external websites, particularly for affiliate tracking. These sites have their own privacy policies and may collect additional data. Please review their policies if you leave our site.
9. Changes to This Policy
We may update this Privacy Policy as needed to reflect changes in technology or regulations. Updates will be posted on this page with an amended “Effective Date”.