At EbikeGuru.co.uk, our mission is simple: help UK riders choose the best electric bikes with confidence. We maintain strict editorial standards to ensure our content is accurate, unbiased, and genuinely helpful — whether you’re shopping for your first ebike or upgrading to a high-performance commuter.
These guidelines explain how we research, write, and review our content.
✅ Independence & Objectivity
We are 100% editorially independent. Our reviews and recommendations are never influenced by sponsorships or affiliate relationships. We may earn a commission through affiliate links (see our [Affiliate Disclosure]), but we do not accept paid placements, advertorials, or compensation in exchange for favourable reviews.
🔬 How We Review Products
We take a rigorous and realistic approach to product evaluation. Each review includes:
- Technical specification analysis: Motor type, battery capacity, frame geometry, etc.
- Simulated performance benchmarks: Range, hill climb capability, charge time
- User-focused metrics: Comfort, ride feel, portability, real-world use cases
- Brand comparisons: Positioning against competitors in the UK market
If we haven’t physically tested a model, we use spec-driven simulations and real-world benchmarks based on industry norms and public user feedback to inform conclusions.
👤 Rider Impressions & Use Cases
We evaluate each bike based on common UK rider profiles:
- Urban commuters
- Leisure weekend riders
- Elderly or less mobile users
- Hill-climb and countryside riders
- Folding bike users and public transport riders
This helps ensure recommendations are practical, not theoretical.
🔁 Regular Updates
The ebike market evolves quickly. We regularly update our guides and reviews to reflect:
- New model releases
- Price and availability changes
- Legal updates (e.g. UK ebike law)
- Real-world user feedback and test results
⚖️ Transparency & Disclosure
We clearly label affiliate links and disclose how we earn revenue. All sponsored content, if ever accepted in future, will be explicitly marked.
We also disclose when:
- A bike has been provided for review
- A test is simulated rather than hands-on
- Specifications are estimated or based on third-party data
🧠 Who Writes for Us
Our content is written by ebike enthusiasts with:
- Years of experience in cycling and electric transport
- Familiarity with UK laws, terrain, and consumer needs
- A commitment to accuracy and reader value
We fact-check all content and strive for editorial consistency across the site.
💬 Corrections & Feedback
We welcome reader feedback and corrections. If you spot an error or want to challenge a recommendation, please email us at feedback@ebikeguru.co.uk.
We’re here to serve the UK ebike community with content that’s smart, helpful, and genuinely worth your time.