James Holloway

James is a former mechanical engineer with over 15 years of experience in bicycle design and performance testing. Having worked with several UK bike manufacturers, he brings a deep understanding of drivetrain systems, motor tuning, and frame geometry. At ebikeguru.co.uk, James heads up our real-world test programme, leading detailed range, hill climb, and comfort tests. His no-nonsense, data-driven reviews focus on what truly matters to riders; from torque curves to trail handling.